DAVID WESTDORP STRATEGIES
Elbows Up /
Canada Strong
In “Elbows Up” Environments
Keep an Open Mind and Heart
DWS Point of View
We believe 2026 will be remembered as a turning point for Canada and its people. For over 80 years we existed largely in the shadows of the world’s #1 economy as a key and largely silent strategic trading partner. It is now evident, that sentiment has changed and we need alternative international markets
Yes the short-term consequences are being severely felt by many Canadian business owners, managers and their staff.
That is why now is the time for Canadian business people to take action and control of their business destinies.
Canada’s Strengths
In Reputation Lab’s RepCore® Nations 2025 study, Canada and Switzerland share the top spot for international reputation among G7 respondents.
Source: Reputation Lab — RepCore® Nations 2025We are a nation of vast lands with a relatively small population that the world has recognized for its unique blend of:
Natural beauty
Political stability
Safety
A welcoming attitude toward newcomers
International Opportunity
The conditions are set to act:
Canada is respected on the world stage
Our business standards are internationally recognized and respected
15
free trade agreements
51
countries
1.5 billion
consumers
CANADA STRONG
Our country and citizens have a tradition of being hardworking, kind and useful.
What This Means to Me
I’m proud to be a Canadian and want our businesses to thrive. I consider it an honour to be given the opportunity to represent Canadian interests during this time of uncertainty.
Let us go to work for you.
Are you ready?
Work with us toward a target of 5 international client opportunities in the next 90 days.
This is a target, not a guarantee of meetings or sales.